Music News — April 19, 2012 at 11:54 am

Stonefield release ‘Bad Reality’ video clip(s)

by MTRBWY

T h i s v i d e o K I L L E D t h e r a d i o s t a r

Psych-rock prodigies Stonefield have taken a sharp turn at the dark end of the street with a revolutionary new interactive clip for their latest single ‘Bad Reality’.

Taking inspiration from provocative films such as Todd Solondz’s Palindromes the Findlay sisters play one central character in a perpetually looping storyline, thrusting them into a bad reality that results in the gruesome death of youngest sibling Holly and leaves their hero helpless and unable to escape.

With the upcoming ‘Bad Reality’ mini-album set for release on 18 May, the traditional video will be premiered exclusively on the Tone Deaf website www.tonedeaf.com.au at midday on Thursday 19 April, the same day that the single tour kicks off at The Northern Hotel in Byron Bay.

The interactive story will unfold on Tuesday 24 April at midday on both the Tone Deaf site and www.stonefield.com.au and will offer Stonefield fans the opportunity to engage with the band in what is a brave new concept for music videos.

Unlike a traditional video clip the engaging puzzle unravels with three subsequent online releases – each episode expanding the experience and drawing the viewer further in to the hard-edged storyline. Shot over two action-packed nights, and using a body-rig camera mounted on the girls, it encapsulates the intensity and frenetic nature of the music.

“The clip is like a conversation we’re having with the viewers. Bit by bit they get more dialogue; more story. Plus, they can play around with the clip itself – which will become more apparent when it’s released.” – David Barker, video director

Written, directed, edited and designed by David Barker and Marianne Khoo, of fledgling Sydney based production company Mini Sumo, the video also includes Matthew Moore from Burning Man and The Dish, Crow bassist Jim Woff and Matt Okine (one of Australia’s hottest young comedians).

‘Bad Reality’ is taken from the Bad Reality mini album due for release on Friday 18 May.

Check out our interview with Stonefield’s Amy Findlay…

STONEFIELD on the BAD REALITY TOUR

with The Delta Riggs and Kingswood

Thursday 19 April

THE NORTHERN HOTEL

Byron Bay, NSW

www.oztix.com.au

Friday 20 April

THE ZOO

Brisbane, QLD

www.oztix.com.au and www.thezoo.com.au