{"id":14665,"date":"2013-01-23T08:10:57","date_gmt":"2013-01-22T21:10:57","guid":{"rendered":"http:\/\/maytherockbewithyou.com\/mtrbwy\/?p=14665"},"modified":"2013-01-23T08:11:21","modified_gmt":"2013-01-22T21:11:21","slug":"lord-announces-release-date-and-album-teaser-for-digital-lies","status":"publish","type":"post","link":"https:\/\/maytherockbewithyou.com\/mtrbwy\/2013\/01\/lord-announces-release-date-and-album-teaser-for-digital-lies\/","title":{"rendered":"LORD announces release date and album teaser for ‘DIGITAL LIES’"},"content":{"rendered":"
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\"\"<\/a><\/span><\/strong><\/div>\n

\nLORD announces release date and album teaser for ‘DIGITAL LIES’.<\/span><\/strong><\/div>\n

Australian melodic metallers\u00a0LORD<\/strong>\u00a0have set the Australian release date of their forthcoming album \u2018Digital Lies<\/strong>\u2018 as February 22. Dates for New Zealand and Japan to follow, along with announcements for distribution partners for the rest of the world.Stated\u00a0LORD<\/strong>\u00a0mainman\u00a0LT<\/strong>:<\/p>\n

\u201cFinally! It seems like a lifetime since we started this album until this point, but we\u2019re finally here. For this release, we thought long and hard about other options regarding labels and, frankly, it\u2019s a mess out there. The larger labels are doing everything they can to protect their revenue and are being very cautious \u00a0about who they deal with, and the smaller labels are at the mercy of a very volatile and changing market, and you can never be sure they\u2019ll be still in business once the time to pay up comes around \u2013 we\u2019ve unfortunately had to wear the consequences of that in the past.<\/p>\n

We\u2019ve chosen once again to distribute this release via\u00a0Riot! Entertainment<\/strong>\u00a0for Australia and New Zealand and\u00a0Rubicon Music<\/strong>\u00a0for Japan since we had such a great experience with them for our previous album \u2018Set In Stone<\/strong>\u2018. For the rest of the world, however, we\u2019ve chosen this time to keep as much control over our product as we can by planning to export to stores around the globe and sell directly from our own web store. As I mentioned before, the market is so fickle now, trusting a label to even be there let alone pay up is a risk we just can\u2019t afford to take if we want to keep touring and releasing albums \u2013 simple as that.<\/p>\n

Pre-sales from our online store begin from Monday, January 28 and the album will be available both as a physical product in Australia from February 22 as well as a digital download which will be available worldwide.<\/p>\n

So what does it sound like?<\/p>\n

If you know what LORD sounds like\u2026 well,\u00a0that<\/em>. We\u2019re not reinventing ourselves or the genre at all. We haven\u2019t tried to go off in any new and weird direction. There\u2019s definitely an underlying dark technology vibe throughout the album as a theme, but other than that, it\u2019s the same diverse sound that we\u2019ve had since we were out there as\u00a0DUNGEON<\/strong>.<\/p>\n

But don\u2019t take my word for it, make up your own mind! Here\u2019s samples from the entire album. We hope you like it!\u201d<\/p>\n

Album teaser link:<\/p>\n\n

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